Starting Your Own Practice: The Independence Guide for Investment Advisors, Attorneys, CPAs and Other Professional Service Providers

ISBN-13: 9781119723004 / Angielski / Twarda / 2020 / 224 str.

Fragasso, Robert

Spis treści

Foreword xiPreface xiiiAcknowledgments xvChapter One: Is It Your Time To Move To Independence? 1The Financial Benefits 3Risk 7The Entrepreneur's Test 11Chapter Two: What Does It Mean To Be In Business ForYOURSELF AND WHO DOES IT WELL? 13Time 13People Make the Difference 14Chapter Three: Creating Your Business 17Choosing Your Market Niche 18Structuring Your Business to Serve Your Market Niche 21Your Unique Value Proposition 24Creating Your Organizational Model 31A Corporation with Departmental Special Ops Teams 35Should You Build Resources Internally or Acquire Strategic Partners? 36The Licensing Solution 40Chapter Four: Staffing And Compensation 43Your Fringe Benefit Package as a Recruitment, Retention, and Productivity Tool 48Fringe Benefits Summary 53Managing Workforce Growth 54Chapter Five: Leaving Your Current Employer 57Protecting Your Confidentiality 61Chapter Six: Choosing Your Business Space 65Interior Design 65Office Location and Image 67Finding the Right Building 68Negotiating for Space 69Chapter Seven: Equipment And Supplies 75Financing 76Legal Format and Protecting Your Investment 78Protecting Your Business Investment 80Ask What Your Government Can Do for You 82Chapter Eight: Converting Existing Clients Or Customers To Your New Business 87Chapter Nine: Gaining New Clients And Customers--The Right Way 93The Sales Continuum 94Advertising 94Public Relations 96Create Your Own PR through Newsletters and E-Newsletters 98Direct Mail and Digital 104Direct Mail and Email Tied to Demonstration or Consultation 105Direct Mail or Email Offering Information upon Response 106Networking 110How to Network? 111Educational Seminars 114Teaching the Seminars 120Referrals 124Chapter Ten: Managing Your Business 131Getting Started 131Manage Your Business or It Will Manage You 134Time Management 134Activities Management 135Putting Your Goals into Action 140Personal 141It Is as Easy as A-B-C 147Techniques of Activities Management 148People Management 153Talk, Talk, Talk, and Talk 155Creating Your Organization's Employee Structure 156Clerical/Secretarial Support 158Revenues - Expense = Profits 158CEO 159Evaluate Results but Manage Activities 161Corrective Action with Employees 162Creating and Implementing Your Business's Strategic Plan 165Appreciate and Validate 166Which Clients or Customers Do You Want? 167Managing Your Clients and Customers 169Treating Clients as People 175Managing During Tough Times 176Chapter Eleven: Your Exit Strategy 181Who Will Buy or Receive Your Business? 181Possible Exit Purchase Scenarios 182Employee Stock Ownership Plan (ESOP) 183External Sale to a Large Entity 185External Smaller Entity 186Price 186How to Receive Payment for Your Business 187Special Considerations in Selling to Family Members 188Retirement Planning 189The End of the Rainbow 189Appendix 191Index 197About the Author 207

O autorze

ROBERT FRAGASSO, CFP(r), has over three decades of experience in the investment and financial planning fields. He directs the planning, management, analysis, research, and review of all client programs at Fragasso Financial Advisors. He graduated from Duquesne University, served in the Marine Corps, and did post-graduate work in accounting, finance, and economics through Carnegie Mellon and the University of Pittsburgh, and in investments via the New York Institute of Finance. Fragasso has been a Certified Financial Planner (CFP(r)) Professional since 1982 and is a member of the Financial Planning Association.