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In just 24 sessions of one hour or less, you'll learn how to build complete, reliable, and modern Windows applications with Microsoft(R) Visual Basic(R) 2015. Using a straightforward, step-by-step approach, each lesson builds on what you've already learned, giving you a strong foundation for success with every aspect of VB 2015 development.

Notes present interesting pieces of information.

Tips offer advice or teach an easier way to do something.

Cautions advise you about potential problems and help you steer clear of disaster.

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This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.