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wyszukanych pozycji: 37
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Consumer Choice
ISBN: 9780333342275 / Angielski / Miękka / 1983 / 149 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
109,17 |
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Explaining Consumer Choice
ISBN: 9781403998620 / Angielski / Twarda / 2007 / 256 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored ...
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cena:
202,19 |
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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency
ISBN: 9781349699001 / Angielski / Miękka / 2018 / 326 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
202,19 |
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The Routledge Companion to Consumer Behavior Analysis
ISBN: 9780415729925 / Angielski / Twarda / 2015 / 444 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology,... The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspec... |
cena:
1202,39 |
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The Continuum of Consumer Choice
ISBN: 9781032201603 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
225,71 |
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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency
ISBN: 9781137501196 / Angielski / Twarda / 2016 / 326 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer.
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's co...
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cena:
202,19 |
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Advanced Introduction to Consumer Behavior Analysis
ISBN: 9781784716943 / Angielski / Miękka / 2017 / 160 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of...
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the worl...
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cena:
118,56 |
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Advanced Introduction to Consumer Behavior Analysis
ISBN: 9781784716929 / Angielski / Twarda / 2017 / 160 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of...
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the worl...
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cena:
495,94 |
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Marketing in the Service Industries: Marketing Service Inds
ISBN: 9780415761185 / Angielski / Miękka / 2014 / 216 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. First Published in 1985. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 1985. Routledge is an imprint of Taylor & Francis, an informa company.
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cena:
157,00 |
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Consumer Psychology for Marketing
ISBN: 9781861523716 / Angielski / Miękka / 1998 / 286 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers' and users' comments by reducing the amount of material on adaptive/innovative cognitive style and...
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the co...
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cena:
335,74 |
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Handbook of Developments in Consumer Behaviour
ISBN: 9781781953327 / Angielski / Miękka / 2013 / 624 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.
Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives t...
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cena:
273,54 |
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Handbook of Developments in Consumer Behaviour
ISBN: 9781849802444 / Angielski / Twarda / 2012 / 624 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.
Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives t...
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cena:
1177,85 |
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The Marketing Firm, Volume I: Recent Theoretical and Empirical Developments
ISBN: 9783031915949 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
727,99 |
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The Marketing Firm, Volume II: Consumer Behaviour Analysis
ISBN: 9783031915901 / Angielski Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
687,54 |
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Understanding Consumer Choice
ISBN: 9781403914927 / Angielski / Twarda / 2005 / 262 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer...
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variable...
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cena:
404,42 |
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The Continuum of Consumer Choice
ISBN: 9781032201573 / Angielski / Twarda / 2024 / 240 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
711,62 |
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The Behavioral Economics of Brand Choice
ISBN: 9780230006836 / Angielski / Twarda / 2007 / 292 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals t...
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cena:
202,19 |
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