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One of America s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today s marketplace.
For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether you re starting out in the workforce, beginning your own...

Everyone's felt out of place at some point - be they female, minority, a geek, a non-conformist, or just boldly individual. Fearless Fish will show readers how to stay connected while maintaining a unique identity, how to fit in without blending in, how to transform exclusion and have an impact. After all, there is tremendous opportunity for influence when you're on the edge -- you're already noticed Fearless Fish will demonstrate how to make the most out of being noticed as you gain the tools for becoming more of who you are, instead of trying to change who you are. It will help readers use...