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In the past two decades, gambling industries have experienced exponential growth with annual global expenditure worth approximately 300 billion dollars. Yet most academic research on gambling is concentrated on problem gambling and conducted within the psychological sciences. Nicoll considers gambling at a moment when its integration within everyday cultural spaces, moments, and products is unprecedented.

Gambling in Everyday Life aims to produce the first cultural study of gambling in everyday life, to develop critical and empirical methods adequate to such a study, and to...