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wyszukanych pozycji: 69
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Branding
ISBN: 9786203371086 / Niemiecki / Miękka / 372 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Faustino Taderera, die Berühmtheit, der am meisten veröffentlichte, geschliffene und dekorierte Marketing- und International-Business-Stratege, Akademiker, Ikone und Guru in Afrika, mit dem Spitznamen "Der Tom Peters von Simbabwe, Afrika und dem Nahen Osten", schrieb dieses Buch, BRANDING, als Fortgeschrittenenkurs auf Undergraduate- und Postgraduate-Niveau und behandelt Themen wie: - Produkt-, Unternehmens- und nationales Branding; Wertanalyse; Innovation; TQM; F&E; Prozess-Re-Engineering; Marketingpläne; nachhaltiger Wettbewerbsvorteil; ressourcenbasiertes Modell; Konsumentenverhalten;...
Faustino Taderera, die Berühmtheit, der am meisten veröffentlichte, geschliffene und dekorierte Marketing- und International-Business-Stratege, Akad...
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cena:
355,86 zł |
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Angewandtes Marketing-Management
ISBN: 9786203730470 / Niemiecki / Miękka / 316 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Faustino Taderera, der am meisten publizierte, geschliffene und gefeierte Akademiker, Ikone und Guru für Marketing, International Business und Supply Chain in Afrika, hat dieses Buch in Angewandtem Marketing Management als Fortgeschrittenenkurs auf Undergraduate- und Postgraduate-Niveau geschrieben und behandelt Themen wie: - Marketingpläne; nachhaltige Wettbewerbsvorteile; Kernkompetenzen; Käufer- und Verbraucherverhalten; Produkt-, Unternehmens- und nationales Branding; Fusionen und Übernahmen; Globalisierungsstrategien für Firmen und Nationen; Segmentierung, Positionierung; Vision,...
Faustino Taderera, der am meisten publizierte, geschliffene und gefeierte Akademiker, Ikone und Guru für Marketing, International Business und Supply...
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cena:
355,86 zł |
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International Purchasing Plans and Strategies
ISBN: 9783838371665 / Angielski / Miękka / 2010 / 672 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Faustino Taderera, the celebrity, is the finest International Business brains ever produced by Zimbabwe and the African continent, an academic icon and guru nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." This book, International Purchasing Plans and Strategies, his 27th book, is the first of its kind and is a set book at undergraduate and postgraduate level and covers topics like: -Purchasing plans; corporate strategic planning; auditing and corruption; renewal and turnaround management; supplier relations; globalization of purchasing; materials management and warehouse...
Faustino Taderera, the celebrity, is the finest International Business brains ever produced by Zimbabwe and the African continent, an academic icon an...
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cena:
355,86 zł |
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Principles of Marketing
ISBN: 9783838364162 / Angielski / Miękka / 2010 / 284 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. This book deals with the basic principles of marketing and is an introductory course at undergraduate level and covers topics like: - the reasons and importance of marketing; marketing philosophy; buyer and consumer behaviour; national branding; marketing research; the 4 Ps; strategies on product, pricing, promotion and distribution; market segmentation; market targeting; positioning; vision, mission, objectives, strategies; product life cycle; Ansoff Growth Share Matrix; Porter's generic strategies; marketing plans; TQM; ethics; corporate governance; social responsibility, among others. This...
This book deals with the basic principles of marketing and is an introductory course at undergraduate level and covers topics like: - the reasons and ...
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cena:
355,86 zł |
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Principles and Practice of Purchasing
ISBN: 9783838361437 / Angielski / Miękka / 2010 / 236 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. This book would be useful to colleges and universities as a set book at undergraduate and postgraduate level. The author, Faustino Taderera, a distinguished university lecturer, researcher, international business strategist and supply chain strategist had in mind five important objectives in writing this breakthrough and unique textbook: - To create an all in one key reference and set book for students taking advanced studies in procurement, both undergraduate and postgraduate To assist purchasing practitioners, lawyers, bankers, researchers, insurers, TPOs and Government departments get a...
This book would be useful to colleges and universities as a set book at undergraduate and postgraduate level. The author, Faustino Taderera, a disting...
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cena:
355,86 zł |
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Applied Marketing Management
ISBN: 9783838364735 / Angielski / Miękka / 2010 / 336 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Faustino Taderera, the most published, polished and celebrated Marketing, International Business and Supply Chain academic, icon and guru in Africa, wrote this book in Applied Marketing Management as an advanced course at undergraduate and postgraduate level and covers topics like: - marketing plans; sustainable competitive advantage; core competencies; buyer and consumer behaviour; product, corporate and national branding; mergers and acquisitions; globalization strategies for firms and nations; segmentation, positioning; vision, mission, objectives, strategies; tendering; Ansoff Product-...
Faustino Taderera, the most published, polished and celebrated Marketing, International Business and Supply Chain academic, icon and guru in Africa, w...
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cena:
355,86 zł |
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Gestão de Marketing Aplicado
ISBN: 9786203730562 / Portugalski / Miękka / 308 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
355,86 zł |
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International Trade Dynamics
ISBN: 9783838368757 / Angielski / Miękka / 2010 / 560 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Faustino Taderera, the celebrity, is the most published business academic in Africa and the finest International Business & Marketing brains ever produced in Zimbabwe and Africa. This towering academic icon and guru is nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler and the Caterpillar," mainly for his passion, depth and incisive research in these areas. This book, INTERNATIONAL TRADE DYNAMICS, is a necessary companion for government policy makers, professors, exporters, importers, transporters, shippers, bankers,...
Faustino Taderera, the celebrity, is the most published business academic in Africa and the finest International Business & Marketing brains ever p...
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cena:
355,86 zł |
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Principes van marketing
ISBN: 9786203686883 / Holenderski / Miękka / 268 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
355,86 zł |
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Commercial and Business Law Terms and Definitions
ISBN: 9783838389165 / Angielski / Miękka / 2010 / 332 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Faustino Taderera, the celebrity and towering figure, is the finest Management Education academic ever produced in Zimbabwe and the African continent and the most published business academic, icon and guru on the African continent, the Eldorado, Rolls Royce and Jewel of management education nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler, the Caterpillar, the Rollercoaster and King Solomon." This book, Commercial and Business Law Terms and Definitions, his 49th book, is a breakthrough and unique companion for business...
Faustino Taderera, the celebrity and towering figure, is the finest Management Education academic ever produced in Zimbabwe and the African continen...
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cena:
355,86 zł |
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Gestione del marketing applicato
ISBN: 9786203730524 / Włoski / Miękka / 300 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
355,86 zł |
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Grundlagen des Marketings
ISBN: 9786203686845 / Niemiecki / Miękka / 2021 / 276 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
355,86 zł |
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Principles of International Purchasing
ISBN: 9783838371023 / Angielski / Miękka / 2010 / 592 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Faustino Taderera, the celebrity, is the finest International Business brains ever produced by Zimbabwe and the African continent, an academic icon and guru nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." This book, Principles of International Purchasing, his 26th book, is a set book at undergraduate level and covers topics like: - supplier research and appraisal; inventory; logistics; supply chain; bonded warehouses; shipping documentation and customs procedures; exchange control regulations; insurance; transport; trading blocs; L/Cs; hedging; supplier relations; auction...
Faustino Taderera, the celebrity, is the finest International Business brains ever produced by Zimbabwe and the African continent, an academic icon an...
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cena:
355,86 zł |
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Strategic Procurement and Sourcing
ISBN: 9783843377027 / Angielski / Miękka / 2010 / 640 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Professor Faustino Taderera, the celebrity, is currently the most published and finest Procurement/Supply Chain Management brains ever produced in the world, an academic icon and guru nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." This book, Strategic Procurement & Sourcing, his 61th book, is a set book at undergraduate and postgraduate level and covers key topics like: - strategic sourcing, supplier research and appraisal; inventory; logistics; supply chain; bonded warehouses; shipping documentation and customs procedures; exchange control regulations, etc.The book is...
Professor Faustino Taderera, the celebrity, is currently the most published and finest Procurement/Supply Chain Management brains ever produced in the...
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cena:
355,86 zł |
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The Pillars of Shipping and Forwarding
ISBN: 9783838372037 / Angielski / Miękka / 2010 / 496 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Faustino Taderera, the celebrity, is the finest International Business brains ever produced by Zimbabwe and the African continent, an academic icon and guru nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." This book, The Pillars of Shipping and Forwarding, is a necessary companion for shippers, shipping and forwarding agents, shipping managers and brokers, professors and students and covers topics like: - Corporate Marketing Plans, branding, sales management, customs regulations, penalties, globalization, grey markets, smuggling, embargoes, logistics; supply chain; bonded...
Faustino Taderera, the celebrity, is the finest International Business brains ever produced by Zimbabwe and the African continent, an academic icon an...
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cena:
355,86 zł |
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Branding
ISBN: 9783838366470 / Angielski / Miękka / 2010 / 364 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Faustino Taderera, the celebrity, the most published, polished and decorated Marketing and International Business strategist, academic, icon and guru in Africa, nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East," wrote this book, BRANDING, as an advanced course at undergraduate and postgraduate level and covers topics like: - product, corporate and national branding; value analysis; innovation; TQM; R&D; process re-engineering; marketing plans; sustainable competitive advantage; resource based model; consumer behaviour; perception; globalization strategies for firms and...
Faustino Taderera, the celebrity, the most published, polished and decorated Marketing and International Business strategist, academic, icon and guru ...
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cena:
355,86 zł |
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Buyer and Consumer Behaviour
ISBN: 9783838368030 / Angielski / Miękka / 2010 / 448 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Faustino Taderera, the celebrity, the most published, polished and decorated Marketing and International Business strategist, academic, icon and guru in Africa, is nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler and the Caterpillar," mainly for his passion, depth and incisive research in these areas. This book, BUYER & CONSUMER BEHAVIOUR, is a necessary companion for university professors, marketing practitioners, students and consultants and navigates all the intricacies of marketing psychology and consumption. It blends elements from...
Faustino Taderera, the celebrity, the most published, polished and decorated Marketing and International Business strategist, academic, icon and guru ...
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cena:
355,86 zł |
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The Missing Dimension in International Marketing Strategy
ISBN: 9783838363752 / Angielski / Miękka / 2010 / 244 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. This book deals with the intricacies of international marketing and covers other unique topics not normally covered in international marketing but which are now a necessity because of the complexity of the modern market place. The book also aims to: - Bring the reality of the critical importance of international marketing in nation building and international business excellence. The book also discusses the new and increasingly important topic of national branding. Nations and MNCs have realized that without national branding countries cannot realize international business excellence. Give...
This book deals with the intricacies of international marketing and covers other unique topics not normally covered in international marketing but whi...
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cena:
355,86 zł |
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Branding
ISBN: 9786203371185 / Włoski / Miękka / 348 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
355,86 zł |
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International Marketing Dynamics
ISBN: 9783838362724 / Angielski / Miękka / 2010 / 684 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. The author, Faustino Taderera, a distinguished university lecturer, researcher, international business and exports strategist had in mind five important objectives in writing this breakthrough and unique textbook: - To create an all in one key reference and set book for students taking advanced studies in International Marketing. - To assist international marketing practitioners, lawyers, bankers, researchers, insurers, TPOs and Government departments get a comprehensive guide and reference book in their day to day work - Contribute to academia through the development of the highly...
The author, Faustino Taderera, a distinguished university lecturer, researcher, international business and exports strategist had in mind five impo...
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cena:
355,86 zł |
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