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With more and more people becoming internet users in today's world, there has been great increase in online shopping websites all over the world. The number of people shopping online is also considerably increasing.With this boom in popularity, very little academic literature exists in this field.This book therefore provides a new metric of success for those interested in doing research on e-commerce transactions or online shopping. This book shows in detail analysis on whether trust matters in online shopping. Overall, this research draws attention to consumer's perception of trust in...