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Fourteen major international rendering studios present a selection of their work, together with comments on their methodology and use of digital technology, this book traces the history and along the way rehabilitates this occupation as an independent discipline in the broad sphere of architecture. It contains a comprehensive overview of the earliest architectural drawings through to modern, highly technical forms of digital rendering, including tutorials based on the everyday praxis. With additional essays by the renowned professors Augusto Romano Burelli (Udine / Venice) and Fabrizio Avella...

The rendering is the most potent means of communicating an architectural design. It provides a complete image of a building in its planned setting. Unlike a physical or computer model, an elevation or plan, it speaks in a direct and accessible visual language that will enable any viewer to immediately picture the architect's vision. The potency of the rendering is clearly understood by architects and clients alike. Major architectural practices now commission specialist studios to produce finished renderings of their buildings in order to effectively sell their designs to their clients, while...