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This book introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry's product is delivered by small business enterprises and that many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide an effective means to establish a local competitive advantage in tourism activities based on the resources of existing communities. The book brings together contemporary views of the potential of...

In 1810 a literary phenomenon swept through Britain, Europe and beyond: the publication of Sir Walter Scott's epic poem The Lady of the Lake, set in the wild romantic landscape around Loch Katrine and the Trossachs. The world's first international blockbusting bestseller, in terms of sheer publishing sensation nothing like it was seen until the Harry Potter books. Exploring the potent appeal that links books, places, authors and readers, this collection of eleven essays examines tourism in the Trossachs both before and after 1810, and surveys the indigenous Gaelic culture of the area. It also...