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Affiliate marketing is hot; here's how to get your program going

Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and...

To build revenue, it is important to pave your own path to success, rather than replicate the paths of others. Therefore, what this book will do is walk you through the key affiliate marketing concepts, answering the most important questions, and equipping you with the information you need in order to chart your own road map for affiliate success. In a Q&A format, the book answers a total of 60 questions, providing you with a solid foundation for building a successful performance marketing business.