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wyszukanych pozycji: 13
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Political Socialization in a Media-Saturated World
ISBN: 9781433125713 / Angielski / Miękka / 2016 / 472 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. The studies that comprise Political Socialization in a Media Saturated World synthesize, question, and update our knowledge of political socialization that has accumulated over the past 40 years of related research. The scholarship advances innovative theoretical perspectives and develops new models of the socialization process that revolve around the key social structures of family, media, peers, and school. The Hierarchy Model of Political Socialization, in particular, provides a comprehensive conceptual framework for organizing and analyzing youth responses to the political. With...
The studies that comprise Political Socialization in a Media Saturated World synthesize, question, and update our knowledge of political soci...
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cena:
377,31 zł |
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Political Socialization in a Media-Saturated World
ISBN: 9781433125720 / Angielski / Twarda / 2016 / 472 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. The studies that comprise Political Socialization in a Media Saturated World synthesize, question, and update our knowledge of political socialization that has accumulated over the past 40 years of related research. The scholarship advances innovative theoretical perspectives and develops new models of the socialization process that revolve around the key social structures of family, media, peers, and school. The Hierarchy Model of Political Socialization, in particular, provides a comprehensive conceptual framework for organizing and analyzing youth responses to the political. With...
The studies that comprise Political Socialization in a Media Saturated World synthesize, question, and update our knowledge of political soci...
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cena:
640,00 zł |
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Advertising and the World Wide Web
ISBN: 9781138003217 / Angielski / Miękka / 2014 / 328 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of "Advertising Age." Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter.
What the reader will encounter in... The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter trace...
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cena:
283,28 zł |
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Integrated Communication : Synergy of Persuasive Voices
ISBN: 9780805813913 / Angielski / Twarda / 1996 / 400 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Conference held in Chicago, this volume goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works for optimal marketing effects.
The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Conference held in Chicago, this volume goes beyond ...
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cena:
708,33 zł |
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Advertising Theory
ISBN: 9780815382492 / Angielski / Twarda / 2019 / 548 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
708,33 zł |
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Persuasion Ethics Today
ISBN: 9780765644725 / Angielski / Miękka / 2015 / 304 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today's media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical... Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated market... |
cena:
325,25 zł |
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Digital Advertising: Theory and Research
ISBN: 9781138654426 / Angielski / Twarda / 2017 / 466 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate... Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key con... |
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787,03 zł |
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Integrated Communication: Synergy of Persuasive Voices
ISBN: 9781138992535 / Angielski / Miękka / 2016 / 396 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
251,80 zł |
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Persuasion Ethics Today
ISBN: 9780765644718 / Angielski / Twarda / 2015 / 304 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today's media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical... Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated market... |
cena:
813,27 zł |
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Advertising Theory
ISBN: 9780815382508 / Angielski / Miękka / 2019 / 548 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
199,33 zł |
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Digital Advertising: Theory and Research
ISBN: 9781138654457 / Angielski / Miękka / 2017 / 466 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate... Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key con... |
cena:
262,29 zł |
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Health Communication in the New Media Landscape
ISBN: 9780826101228 / Angielski / Twarda / 2008 / 496 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is useful, readable, current, well organized, and seems to be a unique contribution." --Doody's In this volume there are examples of how advances in technology not only empower individuals in their interactions with a health system but also enable health professionals to better tailor their work and time for the benefit of patients and clients." -Paul R. Gully, MB, ChB, FRCPC, FFPH, World Health Organization,... This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This... |
cena:
314,76 zł |
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Advertising and the World Wide Web
ISBN: 9780805831481 / Angielski / Twarda / 1999 / 328 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This volume is composed of edited versions of papers presented at the 1996 Advertising and Consumer Psychology Conference. In addition to the conference papers, several distinguished authors were invited to submit chapters covering topics not included at the conference. Although many of these papers were initially conceptualized two years ago, they have all been updated. These chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and the World Wide Web.
This volume is composed of edited versions of papers presented at the 1996 Advertising and Consumer Psychology Conference. In addition to the conferen...
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cena:
708,33 zł |
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