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The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege.

Based on proven marketing principles, Marketing Tourism Destinations defines tourism and its "product" and examines the nature of tourist businesses, with an emphasis on planning for tourism development. Comprehensive, readable chapters discuss such topics as:
* Regional goal...

Contributor Jenny Mathews once said that when everything else was lost, when all else was gone, that the makers would remain. Rockford does, indeed, possess an abundance of such individuals: the makers, the dreamers, the writers, the poets, the musicians, the artisans, the craftspeople, and the volunteers. It is through their generosity of spirit that this book came to be. A small group of Rockford's makers came together as one to share some of the city's historic tales, as well as some of their own stories, poems, art, and photography. All of this, in an effort to create a gestalt - an...