wyszukanych pozycji: 5
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The Influence of Values on Consumer Behaviour: The Value Compass
ISBN: 9781138676473 / Angielski / Twarda / 2016 / 230 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory. "The Influence of Values on Consumer Behaviour" aims to bridge the gap between the conceptual progress of values in psychology, and the current practice in marketing and branding literature. It proposes the Value Compass, a comprehensive value system that is cross-culturally... Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing... |
cena:
744,88 zł |
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Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS
ISBN: 9781032052182 / Angielski / Twarda / 2021 / 200 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
693,51 zł |
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Brand Positioning: Connecting Marketing Strategy and Communications
ISBN: 9780367250195 / Angielski / Miękka / 2020 / 254 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
195,16 zł |
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Brand Positioning: Connecting Marketing Strategy and Communications
ISBN: 9780367250119 / Angielski / Twarda / 2020 / 254 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
693,51 zł |
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The Influence of Values on Consumer Behaviour: The Value Compass
ISBN: 9781138489554 / Angielski / Miękka / 2018 / 200 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
246,53 zł |