wyszukanych pozycji: 2
Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns
ISBN: 9780415517683 / Angielski / Twarda / 2015 / 398 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition:
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understa... |
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cena:
1190,72 zł |
Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns
ISBN: 9780415517690 / Angielski / Miękka / 2015 / 398 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition:
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understa... |
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cena:
439,99 zł |