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This introductory edition covers the basics of entrepreneurship activity and provides a complete overview for students and readers. The ideas, activities, projects and programs may aid the changing behaviour of the marketers and firms. Entrepreneurship is an activity of creating an idea being put into reality through the efforts of imagination. It does not only apply the basic features of a created product but coming up with a real product that most consumers enjoy using them in their day-to-day existence. Thus, It is an art of defining projections into an actual tangible objects called goods...