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If you're looking for a way to generate better outcomes from your presentations because you have a burning desire to communicate more effectively, this book is exactly what you've been seeking.

""As a frequent speaker, I'm always looking for tools that sharpen my skills. Needless to say, I was intrigued by Eric Bergman's promise of techniques to avoid humdrum slide decks. 5 Steps to Conquer 'Death by PowerPoint' proved to be worth the read.""

-Roger Dooley, "Forbes"

If you're a decision-maker looking for a time-saving platform on which to make effective decisions,...

The book begins by explaining that excellence in media relations is based on balance. On one side, the spokesperson wants to help journalists get their stories by answering questions in clear, concise terms. On the other, the spokesperson wants to achieve a strategic gain-by using the exchange to influence the attitudes, opinions and behaviour of specifically-identifiable audiences important to the organization's success.

Along the way, spokespeople...