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Take a step back in time, to Newark, New Jersey in 1919, Emma Dickinson's 25th year. Six years prior, her mother, Anna (Robinson) Dickinson, had died and Emma was left to fill the role of mother-figure to her young brothers and sisters. It was the year Prohibition went into effect, women were given the right to vote, and the American troops returned after the Armistice was signed, marking the end of World War I, all events she mentions in her diary. She had soldier pen pals in France and Belgium and a deep respect for men in uniform. Her father, Harry Dickinson, was a Steelworker and Union...

This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.