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Fad diets. Pricey equipment. Gym memberships. The health and fitness industry is full of these, yet we continue to lose more and more people to obesity. This book strips away the usual trappings of what you need to have or buy or do to get healthy and instead starts with the basics -- how you need to think. Obviously good diet and exercise are necessary for improved health and fitness, but a solid mental and emotional foundation is paramount. Drawing on 25 years of experiences as a competitor, coach and entrepreneur in the health and fitness arena, Michaelson Williams introduces his I'm Core...

This book provides step-by-step instructions on how to analyze text generated from in-depth interviews and focus groups, relating predominantly to applied qualitative studies. The book covers all aspects of the qualitative data analysis process, employing a phenomenological approach which has a primary aim of describing the experiences and perceptions of research participants. Similar to Grounded Theory, the authors' approach is inductive, content-driven, and searches for themes within textual data.

Providing a comprehensive foundation for planning, executing, and monitoring public health research of all types, this book goes beyond traditional epidemiologic research designs to cover technology-based approaches emerging in the new public health landscape.