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"Culture is the imprint of humanity on the world; it speaks through language, feels through art, and tells its story through life." Johann Wolfgang von Goethe Culture is the collective memory of humankind. It exists through the words flowing from languages, the traditions shaped across generations, the motifs carved into stones, and the melodies echoing in hearts. This book was written not only to trace the marks of the past but also to grasp the meaning of the present and build a consciousness for the future. Each society has its own rhythms, symbols, and narratives. Yet, culture is not...

The socialising power of popular culture is considerable, and it exerts a strong influence on the values, norms, beliefs, attitudes, general habits, activities and lifestyles of those who consume it. Individuals tend to accept these norms as normal, questioning them only rarely. It can be argued that the media plays a role in the creation and sale of values, ideal lifestyles, and norms as part of a dominant culture that is designed to sell a wide range of products and services. As a significant element of socialisation, media culture plays a pivotal role in the formation of societal norms.

When an evaluation is made from the past to the present, the Turkish image is built, negatively. Since the first establishment of the Turkish states, all kinds of "wars, defeats, win"... etc. are affected Turkish image and they all appears to have traces for the reconstruction effect in the formation of the Turkish image and in every period. Positive or negative thought structures in the societies that have constructed about the cultural values, religious differences, traditions and lifestyles of Turkish people have a profound effect in the formation of Turkish Image in all over the world. In...