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Creativity and Feature Writing explores how to generate ideas in feature writing. Using clear explanations, examples and exercises, experienced feature writer and teacher Ellie Levenson highlights how feature writers, editors and bloggers can generate ideas and how to turn these into published, paid for articles.

A variety of approaches to idea generation are explored including getting feature ideas from:

• objects, your own life and the lives of others
• the news and non-news articles, including books, leaflets, the internet and...