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The increasing practice of working 24x7 does not only refer to providing customer service day and night. It also describes how work now gets handed off from one time zone to the next, making business hours effectively all-day and world-wide. Microsoft, the U.S. Department of Homeland Security, General Motors, and the Ford Motor Company all have embraced the advent of an increasingly global work environment. The result is that business today necessarily spans cultures, languages, and continents. In Partnering for Organizational Performance, applied anthropologists Briody and Trotter bring...

Now in its ninth edition,　The Cultural Dimension of Global Business　continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture.

Now in its ninth edition,　The Cultural Dimension of Global Business　continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture.

Using a set of case studies conducted in the United States, China, India, Nigeria, and Cambodia, Maryann McCabe and Elizabeth K. Briody examine cultural change in everyday life, or more specifically, the process of human perception and action in the instigation of change.