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In this book Elizabeth Traube argues that over the course of the 1980s, Hollywood participated in a wider move by mainstream political and social forces that attempted to absorb and contain critical cultural currents by rehabilitating images of masculine authority. At the movies we saw parallel construetions of wild, antibureaucratic warrior-heroes and smooth, seemingly rebellious tricksters adapted to the corporate order. We saw the demonization of the independent woman and the complementary formation of the nurturing father as her adversary. The author relates these representations to two...

To what extent do moviemakers, television and radio producers, advertising executives, and marketers merely reflect trends, beliefs, and desires that already exist in our culture, and to what extent do they consciously shape our culture to their own ends? In-depth interviews with ten executives from the "culture industry" and five scholarly analyses examine that question, and address the issues of power and authority, meaning and identity, that arise when cultural producers define and react to audiences.

In their own words, leaders from companies like Twentieth-Century Fox, National...