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As Bette learned her (sometimes) painful lessons, she shared them in her column, "Business Matters," in "Intercom," the magazine of the Society for Technical Communication (STC), from 2003 to 2012. "Business Matters" republishes those articles, substantially revised and arranged thematically,...

When Bette Frick wanted to transition her live training classes to a webinar platform, she searched for advice on managing the technology and maximizing learner interaction. She found plenty of books about presenting marketing webinars but only a few books for trainers. She longed for simple tips to help engage participants in her technical and business writing webinars.

So, she had to learn by doing; she experimented with high- and low-tech strategies for keeping learners involved and enjoying her classes. Webinar School presents her practical tips for offering flawless...