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VFR travellers are not just visiting
friends and/or relations. They may also use services
provided by tourism industries, although to what degree has
historically attracted little research. The results of this
study suggest that VFR and non-VFR travellers came from
different generating regions and travelled by different
transit routes to reach their destination. Therefore,
generic marketing campaigns aimed at the leisure market
would be unlikely to be effective in capturing VFR
...

This is the first book to explore research on visiting friends and relatives (VFR). In many countries VFR is the largest single travel-related market and for some regional economies accounts for over half of all tourism flows. In assembling an international collection of quality VFR-related research the editors present the profiles, characteristics, opportunities and behaviours of VFR travel for the benefit of researchers, industry practitioners and educators. This holistic and international approach to understanding VFR travel provides a state of the art understanding of the context,...