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This research book entitled Customers' Purchase Intention towards Organic Food in Kathmandu Valley has been prepared to fulfill the gap of marketing research in the context of consumer behavior in Nepal. We are grateful to all of the authors and researchers for their creative contributions, as well as all of the respondents for contributing their time and responses to make this research publication possible. It will be and injustice if we do not express our heartfelt gratitude to our family and friends for their continuous moral support. Lastly, we want to express our heartfelt gratitude to...