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In todays world, several multinational organizations focus on employee engagement as one of their key objectives. While organizations invest a lot on engagement measurement and set global strategies to achieve higher levels of engagement, several executives challenge the effectiveness of the measurement tools and question if global strategies succeed in addressing the local engagement needs. What is employee engagement all about? Are global solutions credible enough to be applied in the Middle East? Are universal solutions possible? And are solutions "time-proof"? Why do HR and...

The topic of employee engagement is gaining focus day after the other, with several researches supporting the financial, intellectual and branding benefits for an organization with engaged employees. The question of whether, with all this focus, organizations are truly measuring engagement is still a major concern for several leaders and researchers. This book is a continuation of the journey that started back in 2012, and was summarized in the book launched back in 2014 "The Evolving Engagement Strategy - ISBN: 978-3-639-51458-2" and includes further research work on the proposed engagement...