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This book analyses the multifaceted nexus between luxury and sport from an interdisciplinary and holistic perspective. From its historical roots to its contemporary manifestations, Ekaterina Glebova meticulously traces the evolution of opulence in sport, shedding light on its profound economic, media, sociocultural and ethical dimensions. Delving into the economic landscape of sport, Glebova scrutinises the financial intricacies of sponsorships, investments and their impact on athletes, teams and fans. She explores the influence of societal and cultural factors on the perception of luxury in...