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Consumption and Gender in Southern Europe since the Long 1960s offers an in-depth analysis of the relationship between gender and contemporary consumer cultures in post-authoritarian Southern European societies.

The book sees a diverse group of international scholars from across the social sciences draw on 14 original case studies to explore the social and cultural changes that have taken place in Spain, Portugal and Greece since the 1960s. This is the first scholarly attempt to look at the countries' similar political and socioeconomic experiences in the shift from...