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This study represents an attempt to revive the true nature of Islamic banking and finance industry based on profit and loss sharing (PLS) mechanism. Chiefly, the study theoretically compares al-Bay' Bithaman Ajil (BBA), Musharakah Mutanaqisah Partnership (MMP) and Ijarah Sukuk. It critically examines BBA and its negative effects as implemented in Malaysia. The study argues that modus operandi of BBA is creating unnecessary pressure on both customer and economy as it is not flexible to changing economic conditions. Thus, the study proposes the use of MMP financing technique as alternative and...