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Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found...

This volume presents issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues; and new applications of consumer psychology to other fields, such as examining health behaviour.

This issue of JSI focuses on interethnic marriage. Our objectives are to (1) discuss conceptual and methodological concerns; (2) examine interethnic marital relationship processes especially through the lens of interdependence theory; (3) review attitudes towards interethnic marriage; (4) assess the clinical and policy implications; and (5) synthesize the contemporary scholarship. We draw upon the subject areas of intergroup and interpersonal relations including contributions from authors across various disciplines. Given the status of interethnic marriage as a potential bellwether of social...