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We are increasingly conscious of living in an era whose scale, dimensions and implications we do not fully comprehend. 'Interactivity', 'virtual reality' and 'global communications' are some of the most obvious dimensions of this new reality. Its implications include cross-media acquisitions and mergers by players like Murdoch, Viacom and Disney, and major questions about the future of the printed word and reading.

This book does not attempt to offer a broad survey of the new digital age in all its aspects. Instead, it restricts its questions to cultural standards and the issue of...

• A practical, nuts-and-bolts guide to architectural solutions that describes step-by-step how to design robustness and flexibility into an Internet-based system
• Based on real-world problems and systems, and illustrated with a running case study
• Enables software architects and project managers to ensure that nonfunctional requirements are met so that the system won't fall over, that it can be maintained and upgraded without being switched off, and that it can deal with security, scalability, and performance demands
• Platform and vendor independence will...

Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and...

The development of biotechnology has produced nothing short of a revolution, both in our capacity to manipulate living things from single plant cells to human nature itself, but also to manufacture brand new life forms. This power to shape and create forms of life has sometimes been described as the power to "play God" and this book is about the ethics of "playing God" in the field of biotechnology. International scholars cover moral dilemmas posed by biotechnology, from the smallest cells through animals to the engineering of human beings.