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Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and...

The Routledge Handbook of Community Development explores community development theory and practice across the world. The book provides perspectives about community development as an interactive, relevant, and sometimes contradictory way to address issues impacting the human condition. It promotes better understanding of the complexities and challenges in identifying, designing, implementing, and evaluating community development constructs, applications and interventions. This edited volume discusses how community development is conceptualized as an approach, method, or profession....