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Launch your PR campaign in as little as 30 minutes a day for 21 days Leading international PR firm Wasabi Publicity shows you how to create a strong foundation and learn the skills you need to land great media coverage. This straightforward, easy-to-follow guidebook will help you to answer questions like:

• How do I stand out from the crowd?
• What does it take to make a great first impression?
• Who is my perfect media match?

Using a series of comprehensive microlearning modules, the experts at Wasabi support you in quickly and easily determining not...

Entrepreneurs can t afford to get stuck And when they do, they need fast, simple, practical tools to get them out of the quicksand. In his entertaining book, Destination Aha , Drew Gerber takes you from the hot pots of Crestone, Colorado to the not-so-well-marked alleyways of Dubrovnik, Croatia, where he discovers and shares the basic truths about getting yourself un-stuck in both life and business and how to listen to the universe to avoid that 2 by 4 upside the head Chemical engineer turned PR whiz Drew Gerber knows that sometimes you can t think your way, work your way, or avoid your way...