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This book is the revised edition and written for the beginning student or researcher of bank marketing and executives of the banks with the purpose of blending both concepts and applications from the field of bank marketing. Special assumptions have been made and proved in this text and no assumptions have been made regarding student preparation. This book is originally conceived as the second edition of the previous book "Marketing of Financial Services". Based on primary data from six branches of two banks consisting of 5 public sector bank branches and one private sector bank...

.The vast number of changes that occurred in social, political, economic and technological fields over the last few years has resulted in significant changes in the management practices of MNCs. Among them, the practice of Corporate Social Responsibility (CSR) is a paradigm shift by firms and businesses to follow in the present-day realities of the 21st century, where it is no longer just fashionable but a business requirement to be socially responsible. This evolution has been necessitated both due to the myriad problems, which have changed the environment under which firms operate as well...