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You are DESIGNED to choose and DEFINED by your choices.

In front of you are seven choices waiting to be made. Whether you are the leader or those being lead, these choices will determine the quality of your life and the significance of your contribution to the world in which you work.

In BOOM the Freiberg's have distilled 20 years of collective wisdom into 7 essential choices that cause culture, service, success, and business to BOOM

Choice #1: Be a Player

Choice #2: Be Accountable

Choice #3: Choose Service Over Self-Interest

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Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is -Hire people with a sense of humor, - and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping -reengineering, - -total quality management, - and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990.
Today, Southwest is the safest airline...