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Viral marketing buzz occurs daily, in normal, unspectacular circumstances and when you least anticipate it. The grapevine, rumours, the whispers in your ear are what buzz is all about. Those little flecks of information that individuals share over a cup of java....the outrageous occurrence that somebody just saw and can't wait to describe or the unbelievably cool product that a acquaintance of a friend just purchased are the body and soul of buzz...and buzz marketing or viral marketing, depending upon what you wish to call it. More...Inside This Book gives you all the insights into the...