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The relationship between Protestant fundamentalists and mass culture is often considered complex and ambiguous. "Selling the Old-Time Religion" examines this relationship and shows how the first generation of fundamentalists embraced the modern business and entertainment techniques of marketing, advertising, drama, film, radio, and publishing to spread the gospel. Selectively, and with more sophistication than has been accorded to them, fundamentalists adapted to the consumer society and popular culture with the accompanying values of materialism and immediate gratification, despite the...

This book examines major British and American missionary films during the Golden Age of Hollywood to explore the significance of race, gender, and spirituality in relation to the lives of the missionaries portrayed in film during the middle third of the twentieth century. Film both influences and reflects culture, and racial, gender, and religious identities are some of the most debated issues globally today. In the movies explored in this book, missionary interactions with various people groups reflect the historical changes which took place during this time.