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As the world business climate globalizes and national economies become closely interlinked, India looms as the largest country in the world to embrace the market economy. Bullis maintains that not only will India be changed by international market forces, it will have a significant impact upon the world economy as it emerges as a mass consumer market and an extended, low-cost manufacturing center. But India has problems that pose difficulties for offshore investors. Only with a clear idea of Indian business thinking and the relationship of commerce to India's complex mix of traditional,...

Just as the crash of 1929 did not presage the downfall of the United States, neither will the economic crisis of 1997 mean the end of the rise of Asia and the Pacific Rim. Leading them out of a temporary setback, says Bullis, will be the new high-tech sectors of their economies: information services, communication technology, and electronic delivery systems such as e-commerce and e-business. His book is thus a non-technical look at the state of information technology (IT) and how people in the emerging Asia marketplace are thinking about it, especially in places like Singapore and...

Douglas Bullis goes beyond the usual superficial accounts found in the usual import/export books and provides something truly unique: an in-depth analysis of what India needs from the rest of the world, not what the world can get out of India. What most businesspeople don't know, and what is crucial if they are to succeed in their transactions with India, is what India needs from them--and not always is this mere capital. Bullis describes the rise of India's middle class and consumer economy since 1991, and provides readers with what very few outsiders know: how India really works. The...