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'Want to lose weight? A decent night's sleep? Write a great novel or be better at internet dating? Well, the best way is establish a set of simple rules ... A fascinating book' The Times

"The nerd book of the summer."--Tom Keene, Bloomberg TV

"Whether you run an organization or are simply trying to survive modern life, this book is gold."--Chris Anderson, curator of TED Talks

Armed with a few simple rules, you can tackle even the most complex of problems.

Drawing on more than a decade of rigorous research, Sull and Eisenhardt provide a clear framework for developing effective rules and making them better over time. They find insights in unexpected places, from the way Tina Fey codified her experience working at...