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Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales.

Guidelines for fully understanding and getting full benefit from an employee stock option plan

Nearly 10 million U.S. employees are fortunate enough to receive company stock options. Unfortunately, far too many have little or no idea exactly what it is they have. An Employee's Guide to Stock Options provides the first comprehensive--and comprehensible--guide to employee stock options, covering what they are, what they are worth, how to maximize their value, and more.

Compensation specialist Beth Walker outlines an easy-to-follow program that any employee, at any...

Offers a step-by-step guide to increasing sales, including tips on making marketing presentations, finding a sales coach, and using sales seminars to reach more prospective customers.