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This textbook investigates the transformation of the global music industry from its early analog roots to the modern digital marketplace. It examines the industry's shift from tangible products like compact discs to digital downloads and streaming, demonstrating how strategies to curb piracy and technological advancements have shaped music distribution and consumption. The book also examines the cultural and business implications of music creation in a digital age, where traditional roles have been displaced by accessible technology.

While on a Nieman Fellowship at Harvard, journalist and novelist Paul Hemphill wrote of that pivotal moment in the late sixties when traditional defenders of the hillbilly roots of country music were confronted by the new influences and business realities of pop music. The demimonde of the traditional Nashville venues (Tootsie s Orchid Lounge, Robert s Western World, and the Ryman Auditorium) and first-wave artists (Roy Acuff, Ernest Tubb, and Lefty Frizzell) are shown coming into first contact, if not conflict, with a new wave of pop-influenced and business savvy country performers (Jeannie...