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The book is divided into three sections. The first section, focuses on Ralph Rosnow's greatest contribution to psychology, advancing our knowledge of the methods and ethics of research. This section introduces refinements in research methodology, ethical issues in the conduct of psychological research, and the...

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an...