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Advertising aimed at children is omnipresent. According to research, about 80% of all advertising aimed at children falls within four product categories: candies, cereals, toys, and fast-food restaurants. Therefore health organisations, among other children's advocates, demand strict regulations or even the prohibition of advertising aimed at children to protect a vulnerable target group from an industry which risks their well-being in its greed for profit. The advertisers on the other side strongly defend their right to commercial free speech. This book first provides an overview of...