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Though it may not be obvious, customer satisfaction and brand loyalty are directly connected to the passion and energy of an organization's employees. In The Loyalty Advantage, readers will learn how to create a loyalty-driven company and how to direct company culture and leadership to develop widespread employee enthusiasm. The book demonstrates how in-house dedication to employees translates naturally into superior customer service, which then creates brand loyalty. Filled with practical tips and proven strategies, the book shows readers how to: * create an environment that inspires passion...

Described as the only leadership reference guide any manager needs, this book provides strategies to increase earnings by energizing the inner powers of an organization. Dianne Durkin, described as a powerhouse that takes vision to reality uses the R.E.A.L. acronym as a guide to segment the book. R = Recruiting the Right people at the Right time in the Right place, and Retaining them. E = Engaging, Empowering, and Enriching Employees for Earnings. A = Appreciating and valuing employees. L = Leadership that expresses Love and builds Loyalty. Combining the above techniques, magnetic leadership...