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Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. This study examines the role of ads, news stories, poll results, and debates in presidential elections. Based on surveys fielded during the 1984 and 1988 presidential campaigns, Owen compares these four message categories to determine their relative importance to voters. In addition she investigates how individuals make use of messages in establishing their perception of candidates and issues. Mass communication's uses and gratifications approach provides this study's...

New Media and American Politics is the first survey by political scientists of this recent and still-emerging phenomenon. The book is broadly cast to cover talk radio and television, tabloid journalism both in print...

C. S. Lewis, J. R. R. Tolkien, and the other Inklings met each week to read and discuss each other's works-in-progress, offering both encouragement and blistering critique. How did these conversations shape the books they were writing? How does creative collaboration enhance individual talent? And what can we learn from their example?

Complemented with original illustrations by James Owen, Bandersnatch offers an inside look at the Inklings of Oxford--and a seat at their table at the Eagle and...