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Like it or not, today's consumers are the most intelligent, empowered shoppers in the history of the world. Free to bounce from channel to channel, they interact with both software and people. Shoppers are taking control of the sales process and businesses must catch up. Multichannel marketing is not enough. Businesses must recognize every interactive touchpoint - human or technological - as a sales activity and integrate them accordingly. Dennis Galbraith's presentations on sales integration help business leaders match their sales efforts to the new realities of the market and help those...

Auto dealers are quickly learning how to sell vehicles faster and with higher gross profits by improving their online merchandising. Written for owners and GMs, Dennis Galbraith reveals why merchandising is selling. He uncovers the processes, metrics, and management needed to achieve sales success with online vehicle listings.