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Those who study value conflicts have resisted rational choice approaches in the social sciences, contending that political conflict over cultural values is best explained by group loyalties, symbolic motives, and other "nonrational" factors. However, Chong shows that a single model can explain how people make decisions across both social and economic realms. He argues that our preferences result from a combination of psychological dispositions, which are shaped by social influences and developed over the life span.
Chong's book yields insights about the circumstances under which...