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wyszukanych pozycji: 16
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Audience Analysis
ISBN: 9780761910022 / Angielski / Miękka / 1997 / 176 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Denis McQuail provides a coherent and succinct account of the concept of media audience in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view from the audience as well as the view from the media. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new... Denis McQuail provides a coherent and succinct account of the concept of media audience in terms of its history and its place in present-day media ... |
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566,48 zł |
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McQuail′s Reader in Mass Communication Theory
ISBN: 9780761972426 / Angielski / Twarda / 2002 / 428 str. Termin realizacji zamówienia: ok. 22 dni roboczych. McQuail's Reader in Mass Communication Theory
McQuail's Reader in Mass Communication Theory
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763,96 zł |
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McQuail's Reader in Mass Communication Theory
ISBN: 9780761972433 / Angielski / Miękka / 2002 / 428 str. Termin realizacji zamówienia: ok. 22 dni roboczych. McQuail's Reader in Mass Communication Theory provides an invaluable resource of statements from the key authorities drawn from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. The book is designed as a companion to the best-selling textbook McQuail's Mass Communication Theory, but can also be used independently of that text. The book is divided into ten parts: *Origin and Development *Approaches and Conceptual Issues *Mass Media and Society *From Old...
McQuail's Reader in Mass Communication Theory provides an invaluable resource of statements from the key authorities drawn from communication studies,...
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228,62 zł |
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Journalism and Society
ISBN: 9781446266809 / Angielski / Miękka / 2013 / 256 str. Termin realizacji zamówienia: ok. 22 dni roboczych. "Every serious student of journalism should read this book... Denis McQuail has succeeded in producing a work of scholarship that shows what journalists do and what they should do."
- Stephen Coleman, University of Leeds "For a half century we have spoken earnestly of journalism's responsibility to society instead of to business and government. Now this concept is given sophistication unmatched, by the best scholar of media theory of his generation." - Clifford Christians, University of Illinois "The... "Every serious student of journalism should read this book... Denis McQuail has succeeded in producing a work of scholarship that shows what journalis...
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197,43 zł |
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Communication Theory and Research: An Ejc Anthology
ISBN: 9781412918329 / Angielski / Twarda / 2005 / 320 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This exciting collection of papers represents some of the finest communications research published during the last decade. To mark the 20th anniversary of the European Journal of Communication, a leading international journal, the editors have selected 21 papers, all of which make significant and valuable interventions in the field of media and communications. The volume is prefaced with an introduction by the editors and will be a central research text for scholars in this field.
This exciting collection of papers represents some of the finest communications research published during the last decade. To mark the 20th anniversar...
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cena:
966,64 zł |
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Communications
ISBN: 9780582295780 / Angielski / Miękka / 1984 / 280 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. First published in 1985. Routledge is an imprint of Taylor & Francis, an informa company.
First published in 1985. Routledge is an imprint of Taylor & Francis, an informa company.
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cena:
228,62 zł |
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Mass Communication
ISBN: 9781412922418 / Angielski / Twarda / 2006 / 1581 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Denis McQuail's major work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous sources, McQuail guides us through the central defining papers that anchor this field. Taken together, the four volumes provide access to the key debates within the field and all the main lines of research that have emerged.
Denis McQuail's major work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous s...
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cena:
3507,96 zł |
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Journalism and Society
ISBN: 9781446266793 / Angielski / Twarda / 2013 / 256 str. Termin realizacji zamówienia: ok. 22 dni roboczych. "Every serious student of journalism should read this book... Denis McQuail has succeeded in producing a work of scholarship that shows what journalists do and what they should do."
- Stephen Coleman, University of Leeds "For a half century we have spoken earnestly of journalism's responsibility to society instead of to business and government. Now this concept is given sophistication unmatched, by the best scholar of media theory of his generation." - Clifford Christians, University of Illinois "The... "Every serious student of journalism should read this book... Denis McQuail has succeeded in producing a work of scholarship that shows what journalis...
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592,45 zł |
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Media Performance: Mass Communication and the Public Interest
ISBN: 9780803982956 / Angielski / Miękka / 2000 / 368 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Important and recommended for good communications collections - this will be widely used and widely cited' - Choice This major text by the author of Mass Communication Theory offers a comprehensive analysis of the assessment of mass media performance in all aspects - economic, social, aesthetic and moral.
Important and recommended for good communications collections - this will be widely used and widely cited' - Choice This major text by the author of M...
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cena:
327,36 zł |
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Audience Analysis
ISBN: 9780761910015 / Angielski / Twarda / 1997 / 176 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Denis McQuail provides a coherent and succinct account of the concept of 'media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.
Denis McQuail provides a coherent and succinct account of the concept of 'media audience' in terms of its history and its place in present-day media t...
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cena:
789,94 zł |
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Communications
ISBN: 9781138467699 / Angielski / Twarda / 2017 Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
935,46 zł |
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The Media in Europe: The Euromedia Handbook
ISBN: 9780761941323 / Angielski / Miękka / 2003 / 288 str. Termin realizacji zamówienia: ok. 22 dni roboczych. 'This comprehensive, easily accessible book will be a helpful companion to students and researchers alike... a] superb guide to "The Media in Europe."' - Journal of European Affairs
Completely rewritten, the Third Edition of this successful guide to European media systems has also been expanded to include Central and Eastern Europe as well as Western Europe. Covering 23 countries, the volume highlights and explains key issues of debate and current tendencies in media policy and provides basic statistics relating to each case study.The... 'This comprehensive, easily accessible book will be a helpful companion to students and researchers alike... a] superb guide to "The Media in Europe....
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cena:
265,00 zł |
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McQuail's Media and Mass Communication Theory
ISBN: 9781473902503 / Angielski / Twarda / 2020 / 688 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
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795,13 zł |
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Television and the Political Image
ISBN: 9781032602752 / Twarda / 2023 / 292 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
478,07 zł |
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Communication Theory and Research
ISBN: 9781412918336 / Angielski / Miękka / 2005 / 320 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This exciting collection of papers represents some of the finest communications research published??during the last decade. To mark the 20th anniversary of the "European Journal of Communication, " a leading international journal, the editors have selected 21 papers, all of which make significant and valuable interventions in the field of media and communications.
The volume is prefaced with an introduction by the editors and will be a central research text for scholars in this field. European Journal of Communication This exciting collection of papers represents some of the finest communications research published??during the last decade. To mark the 20th anniversa...
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cena:
265,00 zł |
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Normative Theories of the Media: Journalism in Democratic Societies
ISBN: 9780252034237 / Angielski / Twarda / 2009 / 296 str. Termin realizacji zamówienia: ok. 22 dni roboczych. In this book, five leading scholars of media and communication take on the difficult but important task of explicating the role of journalism in democratic societies. Using Fred S. Siebert, Theodore Peterson, and Wilbur Schramm's classic Four Theories of the Press as their point of departure, the authors explore the philosophical underpinnings and the political realities that inform a normative approach to questions about the relationship between journalism and democracy, investigating not just what journalism is but what it ought to be. The authors identify four distinct yet overlapping...
In this book, five leading scholars of media and communication take on the difficult but important task of explicating the role of journalism in democ...
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cena:
472,92 zł |
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