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Public relations is often regarded as a female field. In Indonesia, women have entered PR in conventionally male-dominated fields. Women predominate in its teaching, and many are setting up their own agencies. In Indonesia, PR is a developing field where it seems that gender equity has become a reality. But has it really? This book analyzes the impacts of the feminization of PR, and whether this is benefiting women practitioners and the overall industry in Indonesia. Based on in-depth interviews with 53 PR practitioners and educators in Jakarta, and a mailing list discussion, this...

Indonesian organizations today increasingly demand rigorous qualifications from the PR practitioners. However, old misperceptions about PR being a glamorous job that does not require much intelligence still exist. Consequently, physical attractiveness and youth are often regarded as requirements more important than education and experience for PR practitioners. Moreover, many Indonesian organizations still limit the public relations practitioners role to that of a technician, and only in times of crisis would these organizations seek strategic public relations. This book explains the history...