Wyniki wyszukiwania:
wyszukanych pozycji: 6
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The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It
ISBN: 9781637745038 / Inna / 2024 Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
131,04 zł |
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Brand Admiration: Building a Business People Love
ISBN: 9781119308065 / Angielski / Twarda / 2016 / 288 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in... Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrat... |
cena:
126,25 zł |
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Consumer Behavior
ISBN: 9781305507272 / Angielski / Miękka / 2017 / 560 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. The new edition of this pioneering text incorporates cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. Students also examine controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and...
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly...
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cena:
400,83 zł |
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Consumer Behavior
ISBN: 9780357721292 / Angielski / Miękka / 2023 / 544 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Hoyer/MacInnis/Pieters� CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today�s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students...
Hoyer/MacInnis/Pieters� CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a stron...
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cena:
400,83 zł |
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Handbook of Brand Relationships
ISBN: 9780765623577 / Angielski / Twarda / 2009 / 432 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful...
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the firs...
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cena:
965,13 zł |
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Brand Meaning Management
ISBN: 9781784419325 / Angielski / Twarda / 2015 / 344 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundational to both brand differentiation and to outcomes like brand identification and brand attachment. Yet, managing this meaning over time is complex. Noted contributors to this special issue add new insights to this complex domain. A group of papers lend insight into the myriad entities involved in the meaning making process itself, such as marketers, celebrities, brand users, and the broader culture in which consumers live. A second set emphasizes...
Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundatio...
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cena:
593,03 zł |
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